
Leisure & Entertainment experiences center around destination or venue, event or experience, and journey to get to / from the event or the destination. The Pronto portal brings them all together like never before with a new search paradigm and new search engine to help you explore, search and discover exciting destinations, enjoy unforgettable experiences, and create memorable journeys.
The consumer’s interest in tours, activities, and adventure travel and in attending Live Events has grown substantially since the pandemic and continues to grow at a faster clip than any other travel sector.
- Leisure Experiences market:
- The global tours and activities market was an estimated $168.2B in 2023 (Research Markets)
- The Adventure tourism market was valued at $483.3B in 2023 and is projected to grow at CAGR of 15.2% between 2024 and 2032 to $1.65T by 2032 (GMIPulse)
- Entertainment Experiences market:
- The online Event ticketing market is projected to grow from $82.23B in 2024 to $99.04B in 2029 (MordorIntelligence)
Each of us has been driven at various times and phases of our lives by:
- our passions as sports and music fans,
- the wanderlust of the traveler looking for new frontiers to explore, and
- the thrill-seeking Adventurer wanting to engage in new activities and adventures
While there are lots of portals addressing one or a couple of these elements, each element is a ‘silo’, disjoint from others, which results in each of us having to piece together these experiences from different portals manually to meet all of these facets of our lives..
Finding the perfect leisure and / or entertainment experience is like finding a needle in a haystack.
- One simple search for tour and activity on Viator, for example, in Italy between August 1 - 8, 2024 returned a list of 24,271 experiences.
- A search for live events in San Francisco for the July 4 week-end on Ticketmaster generated a list of 9,896 events
The search engines employed by these portals are quite rudimentary and offer just three search criteria - Destination (Location), Price Range and Date Range. We refer to them as 3-Dimensional Search Engines, since they are designed to search in just these three dimensions.
The results are then classified by categories into multiple lists, which you then review one-list-at-a-time.
By the time you generate the search results from other portals and look through each of the lists, you are overwhelmed with the available options with no tools to collate the results and to help you narrow your search to create a short-list.
If you wish to then search in a different / adjacent location - different city, state, country - you have to restart your search. This is why we refer to these search engines as Linear Search Engines - conducting the search in any of the other dimensions - one element at a time (outside of the three basic elements).
These Linear Search Engines have one inherent flaw - they suffer from ‘tunnel vision’. They are not designed to search for / find experiences that are in an adjacent location, even if it is just a mile away from your search area.
With the existing portals, the time and effort it takes to find and then plan these elements and the task of finding them is such a drudgery that it detracts from the spirit of exploration and from the pleasure of finding new and unique experiences.
